EPISODE · Sep 18, 2020 · 31 MIN
The marketing efforts keeping this beloved 97-year-old burger chain afloat
from QSR Uncut · host QSR magazine
Flint, Michigan–based concept Halo Burger was built on the fundamentals of quick service—cheap and convenient burgers, fries, and shakes—way back in 1923. And while it's seen a lot in its 97 years, the eight-unit regional burger joint is facing its toughest task yet with the COVID-19 pandemic.Olivia Ross, Halo Burger's director of marketing, joins the podcast to talk about how the chain is modernizing its operations and marketing platforms and balancing those with nearly a century's worth of brand affinity—all in an effort to build customer trust and maintain their loyal business through the COVID crisis.Subscribe to QSR at QSRmagazine.com/subscribeQSR Magazine informationFacebook | Twitter | Instagram | LinkedInQSRmagazine.com Have feedback or interview suggestions? Email us at [email protected].
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Flint, Michigan–based concept Halo Burger was built on the fundamentals of quick service—cheap and convenient burgers, fries, and shakes—way back in 1923. And while it's seen a lot in its 97 years, the eight-unit regional burger joint is facing its toughest task yet with the COVID-19 pandemic. Olivia Ross, Halo Burger's director of marketing, joins the podcast to talk about how the chain is modernizing its operations and marketing platforms and balancing those with nearly a century's worth of...
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The marketing efforts keeping this beloved 97-year-old burger chain afloat
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