The Marketing Flexibility that Comes from Composite Cattle (WCP 489)

from Working Cows - Regenerative Ranching to Maximize Profitability and Soil Health · host Clay Conry

The more off ramps we can build into our cattle marketing strategy the better. Having versatile cattle that are capable of working in multiple different enterprises gives us more opportunities. Mason Lautenschlager has been on a journey to develop a composite breed that can provide marketing flexibility along with maternal longevity for his customers. He joins me to discuss the process of developing this breed today.Sponsor:Wineglass RanchTake the Survey:Working Cows 2026 Listener SurveyRelevant Links:Arrow L Ranch Composite Bull Sale

Episode metadata supplied by the publisher feed · Published Jan 20, 2026

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The Marketing Flexibility that Comes from Composite Cattle (WCP 489)

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