The Marketing Guru: How Nicole Doherty Built The Pooch Parlor

Summary In our recent episode of The Daily Groomer, I spoke with Nicole Doherty, an inspiring entrepreneur who transitioned from being a stay-at-home mom to launching Pooch Parlor, a thriving mobile grooming business with five vans and a storefront in Westchester, New York. Nicole shared how hiring an organized receptionist manager transformed her business by allowing her to focus on grooming and expansion. She highlighted the importance of strategic pre-booking, fair pricing, and maintaining strong client relationships. Tune in for insights and inspiration on growing a grooming enterprise with heart and savvy! Timestamps 05:39 Videos of services before disclosing prices approach. 10:06 Discussing the process of acquiring vans for business. 15:34 Carefully hand-pick employees for specific culture. 21:38 Groomers paid hourly at salon, commission in van. 37:08 Enthusiastic endorsement of unique grooming business. Stay connected with our guest speakers! Follow them on their social media @pooch_parlor. For more grooming tips, insights, and stories, check out our website at ⁠⁠⁠The Daily Groomer⁠⁠⁠. Join the pack and be part of ⁠⁠⁠⁠The Daily Groomer Community⁠!