The Marketing Kitty – Where’s Best to Invest? – Will Peel, Hannah Lloyd & Ross Bearman | VETchat by The Webinar Vet

Joining Kathryn for this episode of VETchat by The Webinar Vet is Will Peel, a freelance marketing consultant specialising in the animal health sector and chair of The Veterinary MarketingAssociation; Hannah Lloyd, Director at Pinstone, a specialist PR communications agency; and Ross Bearman, Head of Sales for The Webinar Vet. In this episode, Kathryn, Will, Hannah, and Ross examine how AI, digital tools, and changing audience behaviourare reshaping the way budgets are spent. They discuss how targeted, data-driven strategies are replacing broad awareness campaigns and why training, webinars, and long-term planning are becoming more important. This episode highlights thegrowing value of authentic relationships and trust-building in a crowded market. The conversation underscores how veterinary brands can improve ROI by adapting to a digital-first landscape.  Thank you to The Veterinary Marketing Association for making this episode possible.State of the Nation Report