The Marketing Machine, with the author, Ros Conkie

Welcome to the Strand Review of Books, and welcome to Ros Conkie, author of The Marketing Machine – How to engineer a system that drives sales and growth. Here the emphasis is on ‘engineer,’ as Ros holds a degree in mechanical engineering alongside her marketing experience.What does The Marketing Machine bring to the table that other marketing books do not? Are marketers avoiding measurement, or measuring the wrong things? Thank you so much to Ros Conkie, author of author of The Marketing Machine – How to engineer a system that drives sales and growth, coming in at a fraction over 200 pages, very readable and direct with plenty of diagrams, directions and checklists, and of course available from Amazon and all good bookshops.Thank you for listening, and good-bye! Hosted on Acast. See acast.com/privacy for more information.