The marketing magic of telling people 'no'

What this episode covers

Traditional marketing tries hard to pull everyone in. But what if your most powerful move was to willingly lose a customer? It sounds counterintuitive, yet a strategy called "dissuasion" is proving just that. Sometimes, the clearest way to attract your true audience is to politely show others the door. / At what time of the day do you crash(14:46)? On the show: Steve, Fei Fei & Yushun

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Frequently Asked Questions

How long is this episode of Round Table China?

This episode is 21 minutes long.

When was this Round Table China episode published?

This episode was published on February 10, 2026.

What is this episode about?

Traditional marketing tries hard to pull everyone in. But what if your most powerful move was to willingly lose a customer? It sounds counterintuitive, yet a strategy called "dissuasion" is proving just that. Sometimes, the clearest way to attract...

Can I download this Round Table China episode?

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