The Marketing Mix - 4 P's, 6 P's & 8 P's!?

On this episode of The Marketing Show, we go back to basics and brush up on the fundamental framework that underpins everything we do as marketers, the marketing mix and the 4 P's of marketing. The marketing mix has been defined as the set of marketing tools that the firm uses to pursue its marketing objectives in the target market. And the 4 P's is a framework for understanding how to manipulate the marketing mix to achieve success for your product or service. Those P's refer to Product, Price, Place and Promotion.  We look at each P individually as a reminder that no matter what you are working on, having a thorough understanding of each one for your business will serve you well.  If you like the episode, please hit subscribe and leave us a 5 star review on Apple Podcasts!