The Marketing Mother Of What You Drink (Episode 28 ft. Taylor Prater)

Welcome back to 21 Minutes With… the marketing mind behind mission-driven beverage brands focused on people, planet, and products that actually make you feel good.This week, Brittany and Jackie sat down with Taylor Prater, the Mother of Marketing behind Mother Kombucha and co-founder of Made Coffee, to unpack what it really takes to build brands that people trust, love, and advocate for.Taylor has been early more than once. From helping launch one of Florida’s first canned cold brew brands to shaping the voice and growth of Mother Kombucha, she shares what she’s learned about building in emerging categories before there’s a playbook.In this episode, we dig into what it’s really like to market kombucha when consumers don’t fully understand the category yet, the challenges that come with being first to market in beverage and CPG, and how education, transparency, and values play a critical role in building long-term brand trust. Taylor also shares lessons from launching Made Coffee, why betting on instinct often matters more than chasing perfection, and how to navigate imposter syndrome while scaling quickly in fast-moving industries.This episode is for founders, marketers, and anyone building brands in crowded categories who want to stand out without losing their values.Watch the full episode and see how great brands are built before the industry catches up.Stay tuned! New episodes drop every week!