The Marketing Playbook We're Using to Grow in 2026

What if you stopped chasing every marketing trend and focused only on the strategies that consistently build relationships?In this episode of Coffee & Conversions, Clay Vaughan and Luke Frazier pull back the curtain on Good Agency's own marketing strategy for 2026. They discuss how they're identifying ideal customers, investing in podcasts, hosting intentional events, and building authentic relationships that create long-term business growth. Rather than chasing quick wins, they explain why consistency, community, and genuine connection remain at the center of their marketing approach.Key TakeawaysWhy reviewing your best customers should shape your marketing strategyHow podcasts and in-person events create lasting business relationshipsWhy businesses should invest in activities they genuinely enjoyThe importance of choosing intentional marketing channels instead of trying everythingHow relationship-building creates long-term business opportunitiesFavorite Quote"Relationship building is the goal."Topics CoveredMarketing strategyRelationship marketingBusiness developmentPodcastsCustomer relationshipsCommunity buildingBusiness growthFounder marketing#CoffeeAndConversions #MarketingStrategy #BusinessGrowth #RelationshipMarketing #Entrepreneurship #BusinessDevelopment #PodcastMarketing #Founder #Networking #SmallBusiness