The Marketing Rebellion - The most human company wins | Mark Schaefer

On episode #57 of the Rethink Marketing Podcast,  Colin and Eric are joined by Mark Schaefer, a nine time best selling author. They talk about timeless marketing principles, using modern technology for good, and explore why now is more important than ever for brands to be more human.  The audience you want to reach is tired of ads, sick of commercials, and feels invaded by personalized messaging devoid of relationship.  So what are today's marketers and business leaders to do?  Have a listen,  we think you will get some ideas!We would love to hear from you.  Do you have topic recommendations to suggest or a guest recommendation?  Do you have feedback we need to hear?  Let us know what you're rethinking by emailing us at: [email protected] the Rethink Marketing Podcast Website  Learn more about your ad choices. Visit megaphone.fm/adchoices