The Marketing Secret Your Competitors Have Already Implemented | Albert Chang (Parting Pro) #59

In today’s digital world, a strong online presence is essential for any business—especially for funeral homes, where families often search for services during critical times. In the most recent Direct Cremation Podcast episode, Tyler Yamasaki, CEO of Parting Pro, discussed Google’s Local Service Ads with co-founder Albert Chang. They explain how Local Service Ads can help funeral homes capture leads and reach local families more effectively. This episode offers valuable insights for anyone managing a funeral home, cremation website, or cemetery.Get your own step-by-step guide to set up Local Service Ads yourself here:https://learn.partingpro.com/google-local-ads-for-funeral-homeTimestamps(00:00) Intro(00:44) Welcome to Direct Cremation Podcast(01:32) What Albert Will Share with Us Today(02:44) Explanation of Local Service Ads(03:49) Benefits of Local Service Ads(04:53) Comparison between Local Service Ads and Search Ads(05:35) Advantages of Local Service Ads(06:05) Costing of Local Service Ads(08:28) Disputing Phone Calls(09:34) Importance of Local Search Ads(10:38) Reasons to run Search Ads(12:21) Process of Getting Screened for Local Search Ads(15:30) Running Full Service Ads(16:05) Importance of Business Page Information(16:38) Understanding and Managing Local Service AdsFor Innovative Funeral Directors Blazing a Trail.A podcast for funeral home owners where we talk about trends & opportunities we see in the funeral home industry. We bring on death care professionals and cremation experts to share what they know.Click here to subscribe: https://bit.ly/3PxOqMOFind us at https://directcremation.comSpotify: http://bit.ly/3yDEwj7Apple Podcasts: http://bit.ly/3lj2soTWant to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at https://www.partingpro.com