EPISODE · Dec 15, 2020 · 43 MIN
The Marketing Tactics of LeBron James’ Sports Nutrition Company
from Shopify Masters · host Shopify
In this episode, you’ll learn how Lebron James’ supplement company established itself as a leader in the supplement space. Ladder is a sports nutrition company dedicated to creating high-performance, NSF Certified for Sport® workout supplements for daily use. https://www.shopify.com/ladder-brand-identity Tune in to learn How this entrepreneur establishes brand identity to increase the perceived value of their brand and to charge a higher pricepoint How they decide what kind of information should be and should not be present on each page of their website What is like to run a business that involves huge celebrities like Lebron James and Arnold Schwarzenegger Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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What this episode covers
In this episode of Shopify Masters, we chat with Luke Droulez the co-CEO at Ladder to chat about the importance of brand identity, content marketing, and celebrity partnerships. Since the recording of this episode, Ladder has been acquired by Openfit, one of the fastest-growing digital nutrition and fitness platforms. For more information visit: https://www.openfit.com/ladder-by-openfit.
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The Marketing Tactics of LeBron James’ Sports Nutrition Company
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