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EPISODE · Mar 23, 2026 · 49 MIN

The Marketing Tricks of "Artificial Intelligence"

from The 404 Media Podcast · host 404 Media

This week, Sam talks to Emily Bender and Alex Hanna about the marketing ploys of “artificial intelligence,” why ridicule works to keep big tech’s claims in check, and what makes them hopeful for the future. They’re the authors of The AI Con: How to Fight Big Tech’s Hype and Create the Future We Want.Dr. Alex Hanna is a writer and sociologist of technology, labor, and politics. She’s the Director of Research at the Distributed AI Research Institute (DAIR) and a Lecturer in the School of Information at the University of California Berkeley. Dr. Emily M. Bender is a Professor of Linguistics at the University of Washington where she is also the Faculty Director of the Computational Linguistics Master of Science program and affiliate faculty in the School of Computer Science and Engineering and the Information School.They also host the The Mystery AI Hype Theater 3000 podcast which “deflates AI hype and draws attention to the real harms of the automation technologies we call ‘artificial intelligence’.”  Flood of AI-Generated Submissions ‘Final Straw’ for Small 22-Year-Old Publisher The AI Con: How to Fight Big Tech’s Hype and Create the Future We Want Emily’s cartoon  Questioning the Normalization of Surveillance by the Center on Privacy & Technology at Georgetown You Are Not a Parrot at NY Mag YouTube Version: https://youtu.be/UwBZiuH-1QY Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Sam talks to Emily Bender and Alex Hanna about the marketing ploys of “artificial intelligence,” why ridicule works to keep big tech’s claims in check, and what makes them hopeful for the future. They’re the authors of The AI Con: How to Fight Big Tech’s Hype and Create the Future We Want.Dr. Alex Hanna is a writer and sociologist of technology, labor, and politics. She’s the Director of Research at the Distributed AI Research Institute (DAIR) and a Lecturer in the School of Information at the University of California Berkeley. Dr. Emily M. Bender is a Professor of Linguistics at the University of Washington where she is also the Faculty Director of the Computational Linguistics Master of Science program and affiliate faculty in the School of Computer Science and Engineering and the Information School.They also host the The Mystery AI Hype Theater 3000 podcast which “deflates AI hype and draws attention to the real harms of the automation technologies we call ‘artificial intelligence’.”  Flood of AI-Generated Submissions ‘Final Straw’ for Small 22-Year-Old Publisher The AI Con: How to Fight Big Tech’s Hype and Create the Future We Want Emily’s cartoon  Questioning the Normalization of Surveillance by the Center on Privacy & Technology at Georgetown You Are Not a Parrot at NY Mag YouTube Version: https://youtu.be/UwBZiuH-1QY Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Marketing Tricks of "Artificial Intelligence"

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This episode was published on March 23, 2026.

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This week, Sam talks to Emily Bender and Alex Hanna about the marketing ploys of “artificial intelligence,” why ridicule works to keep big tech’s claims in check, and what makes them hopeful for the future. They’re the authors of The AI Con: How to...

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