The Marks & Spencer comeback

In 2022, Marks & Spencer’s share price stood at 130 pence. By 2026, it had nearly tripled to 350 pence 📈. The brand now ranks #1 in the UK for the second consecutive year. In this episode, host Maya sits down with Christine, Director of Market and Events at IADS and author of this week’s exclusive, to trace every chapter of the comeback: the cultural moves before the product moves, Autograph from £50m to £200m, the Trusted Value Promise in food🍽️, a £300m cyberattack that compressed a two-year technology programme into six months, and the 14-year gap between a third-party brand strategy that failed and the same strategy generating £200m today.👉 Click here to read the full exclusive at IADS Exclusive Insights. Follow us on LinkedIn and visit iads.org to stay updated. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iads.substack.com/subscribe

Episode metadata supplied by the publisher feed · Published Jul 15, 2026

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The Marks & Spencer comeback

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This episode is 23 minutes long.

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This episode was published on July 15, 2026.

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