The Martignetti 3-Step, 1-Week Planned Giving Launch with Tony Martignetti episode artwork

EPISODE · Aug 25, 2026 · 35 MIN

The Martignetti 3-Step, 1-Week Planned Giving Launch with Tony Martignetti

from The Business Behind Fundraising · host Sherry Quam Taylor

Tony Martignetti joins Sherry Quam Taylor to discuss his upcoming book, Planned Giving Accelerated, and the transformative potential of planned giving for small to mid-sized nonprofits. Tony’s book (that features a contribution from Sherry herself!) aims to empower smaller organizations, making planned giving accessible and straightforward.Tony believes that planned giving can be a powerful way to secure the future of your organization, Tony emphasizing that planned giving is ultimately about life and sustainability.What You Will Discover:✔️ Planned Giving is not a conversation about death. It’s an opportunity to preserve the life and longevity of your work in your community✔️ Identify Your Top Prospects. Focus on your loyal, long-standing donors who have shown commitment over the years✔️ Engage in Conversations. Shift the narrative from reactive fundraising to proactive relationship building, making the planned giving conversation feel more natural✔️ Cultivate and Solicit. Base your asks on the foundation of trust you’ve built with your top prospects——————————————Tony Martignetti is the evangelist for Planned Giving. In September, he publishes his book, Planned Giving Accelerated, to help small- and mid-size nonprofits launch, by making Planned Giving fundraising easy, accessible and affordable. The book waitlist is at PlannedGivingAccelerated.com. He started as a front-line Planned Giving fundraiser in 1997 and kicked off his consulting in 2003. Tony is a lawyer, but he doesn't talk like one. Instead, he weaves in his stand-up comedy and improv past, to bring Planned Giving within reach for small- and mid-size nonprofits. LinkedIn: https://www.linkedin.com/in/tonymartignetti/Website: PlannedGivingAccelerated.com----Welcome to the Business Behind Fundraising podcast, where you’ll discover how to raise the kind of money your big vision requires without adding more events, appeals, or grant applications. Learn how to stop blocking overall revenue growth and start attracting investment-level donors with Sherry Quam Taylor.Sherry Quam Taylor’s unique approach and success combine her background of scaling businesses with her decade-long experience advising nonprofit leadership teams. With out-of-the-box principles and a myth-busting methodology, proven results, and an ability to see solutions to revenue problems that others overlook, her clients regularly add 7-figures of revenue to their bottom line.If you need a true partner to show you how to fully finance your entire mission, both programs, AND overhead, year after year… You’re in the right place!#nonprofits #podcast

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The Martignetti 3-Step, 1-Week Planned Giving Launch with Tony Martignetti

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