The Martin Agency and US Cellular on using tension to get...

What this episode covers

What are the implications of owning and admitting your category’s achilles heel? US Cellular's CMO, Eric Jagher and The Martin Agency's CBO, Elizabeth Paul share the story behind the latest work from the brand that encourages us to connect to what really matters. Thanks to Jira, the project management platform, for sponsoring this episode. More at jira.com.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 41 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on September 12, 2024.

What is this episode about?

What are the implications of owning and admitting your category’s achilles heel? US Cellular's CMO, Eric Jagher and The Martin Agency's CBO, Elizabeth Paul share the story behind the latest work from the brand that encourages us to connect to what...

Can I download this On Strategy Showcase episode?

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