The Master Guides: Negotiation 101 Shortform

The Master Guide series is an original Shortform exclusive. We integrate the advice from every major book on a topic into a single, authoritative guide.In our daily lives, we all negotiate with others for things we want, whether the context is business or personal. For instance, at work you may negotiate a contract with a supplier or a pay raise with a supervisor, while in your personal life you might negotiate with your friends about which movie you’re going to see. In any situation where you’re looking to get something from someone else, you’re engaged in a negotiation.In Shortform’s Master Guide to negotiation, we’ve synthesized the ideas and recommendations from some of the world’s leading experts on negotiation to help give you a competitive edge the next time you sit down to bargain. We’ll explore the two main approaches to negotiation (the emotional approach and the rational approach); show you how to prepare for your negotiation; and walk you through some specific moves and countermoves to get the best deal for yourself when you’re sitting face-to-face with your counterpart.