The Mastering Show #93 - Do you NEED to be mastering loud ?

I’m always arguing for balanced dynamics rather than loudness for it’s own sake, but some people have a different opinion - high loudness is important, and even beneficial.Nick Di Lorenzo is one of them - he says that loudness is important regularly on his YouTube channel. So in this episode I invited him on to explore that idea in more detail, and really get into the nuances of the topic. Do you need to be mastering loud ? Topics include:* The practicalities of loudness* What makes things sound loud anyway ?* Record labels versus loudness* Why loudness IS important* Why LUFS don’t matter, and* The difference between loudness and LUFSFull show notes on our websitehttps://themasteringshow.com/episode-93Mentioned in this episode:ToolsFor Ian's mastering plugins, click HERELearn to master !Click HERE to see Ian's courses and mastering resourcesLeapwingFind out more about Leapwing's plugins