The Masters meets Amazon Prime Video; Is more basketball better for the NCAA tournaments?; and Gideon Cohen dishes on what Athletes First is trying to build episode artwork

EPISODE · Apr 9, 2026 · 33 MIN

The Masters meets Amazon Prime Video; Is more basketball better for the NCAA tournaments?; and Gideon Cohen dishes on what Athletes First is trying to build

from The Sports Media Podcast · host Sports Business Journal

On this week's pod, SBJ media reporters Austin Karp and Josh Carpenter – making his debut as co-host – discuss Prime Video’s debut at Augusta National and what it could portend for Amazon’s deeper involvement in golf. The duo also put a bow on March Madness, talk about the latest with NFL Network and look at where the local game delivery market is headed. Plus, Athletes First’s Gideon Cohen, an SBJ Forty Under 40 honoree in 2019, joins Karp to discuss how the agency has built out a media representation business and what he’s paying attention to in the space. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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On this week's pod, SBJ media reporters Austin Karp and Josh Carpenter – making his debut as co-host – discuss Prime Video’s debut at Augusta National and what it could portend for Amazon’s deeper involvement in golf. The duo also put a bow on March Madness, talk about the latest with NFL Network and look at where the local game delivery market is headed. Plus, Athletes First’s Gideon Cohen, an SBJ Forty Under 40 honoree in 2019, joins Karp to discuss how the agency has built out a media representation business and what he’s paying attention to in the space.

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The Masters meets Amazon Prime Video; Is more basketball better for the NCAA tournaments?; and Gideon Cohen dishes on what Athletes First is trying to build

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