EPISODE · Nov 28, 2016 · 48 MIN
The matchmaker for brands looking for better agency love
from Didn't See It Coming with Marc Stoiber · host Marc Stoiber
The world of brands (like the world in general) is becoming more complex. Where the rule was once to find an 'integrated' agency capable of handling all requests, the mood today is shifting toward finding a raft of specialized shops, then 'conducting' them like a symphony. AgencySparks was launched to meet the growing need for hyperspecialized matchmaking. Founder and CEO Joe Koufman joined me in a conversation on the shifting priorities of brands, the willingness of big brands to trade the stability of one agency for the greater performance of many smaller shops working together, and how to make this all work - both logistically and in the presence of competing egos.
What this episode covers
The world of brands (like the world in general) is becoming more complex. Where the rule was once to find an 'integrated' agency capable of handling all requests, the mood today is shifting toward finding a raft of specialized shops, then 'conducting' them like a symphony. AgencySparks was launched to meet the growing need for hyperspecialized matchmaking. Founder and CEO Joe Koufman joined me in a conversation on the shifting priorities of brands, the willingness of big brands to trade the stability of one agency for the greater performance of many smaller shops working together, and how to make this all work - both logistically and in the presence of competing egos.
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The matchmaker for brands looking for better agency love
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