The Math of Logistics Marketing with Kara Brown

In this episode, host Blythe Brumleve invites Kara Brown, CEO of Lead Coverage - a marketing logistics agency - to dive deep into why it's important for marketers to know their math. Connect with Kara Brown on LinkedinCheck out Lead Coverage TIME STAMPS: 00:04:27 Use data to measure ROI.00:06:20 Invest in marketing technology.00:12:37 Track interested buyers quickly.00:19:26 Try new things to succeed.00:23:48 Post regularly and engage.00:32:29 Don't take cold calls lightly.00:39:03 Track funnel metrics closely.00:41:31 Marketing: Prove the Math.00:46:43 Outsource and strategize.-----------------------------------------THANK YOU TO OUR SPONSORS!SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.