The Mechanics of Magick: The Spell of Repetition- Episode 4: The Slogan, the Liturgy, and the Crowd

Bibliography**Advertising, Branding, and Consumer Identity**Aaker, *Managing Brand Equity* (1991); Bernays, *Biography of an Idea* (1965); Bernays, *Propaganda* (1928); Ewen, *Captains of Consciousness* (1976); Keller, *Strategic Brand Management* (1998); McCracken, “Culture and Consumption,” *JCR* 13 (1986): 71–84; Schudson, *Advertising, the Uneasy Persuasion* (1984); Tye, *The Father of Spin* (1998); Zajonc, “Attitudinal Effects of Mere Exposure,” *JPSP* 9 (1968): 1–27.**Propaganda, Language, and Ideology**Ellul, *Propaganda* (1965); Klemperer, *The Language of the Third Reich* (2000); Lasswell, *Propaganda Technique in the World War* (1927); Lifton, *Thought Reform and the Psychology of Totalism* (1989; orig. 1961); Stanley, *How Propaganda Works* (2015).**Framing, Agenda Setting, and Public Attention**Entman, “Framing,” *Journal of Communication* 43 (1993): 51–58; Iyengar, *Is Anyone Responsible?* (1991); Lippmann, *Public Opinion* (1922); McCombs, *Setting the Agenda* (2014); McCombs and Shaw, “The Agenda-Setting Function of Mass Media,” *POQ* 36 (1972): 176–87; Noelle-Neumann, *The Spiral of Silence* (1993).**Dehumanization and Moral Disengagement**Bandura, “Moral Disengagement in the Perpetration of Inhumanities,” *PSPR* 3 (1999): 193–209; Haslam, “Dehumanization,” *PSPR* 10 (2006): 252–64; Haslam and Loughnan, “Dehumanization and Infrahumanization,” *ARP* 65 (2014): 399–423; Kelman, “Violence Without Moral Restraint,” *JSI* 29 (1973): 25–61.**Repetition, Misinformation, and Online Diffusion**Bail, *Breaking the Social Media Prism* (2021); Berger and Milkman, “What Makes Online Content Viral?” *JMR* 49 (2012): 192–205; Brady et al., “Emotion Shapes the Diffusion of Moralized Content,” *PNAS* 114 (2017): 7313–18; Pennycook et al., “Prior Exposure Increases Perceived Accuracy of Fake News,” *JEP:G* 147 (2018): 1865–80; Pennycook et al., “Fighting COVID-19 Misinformation,” *Psychological Science* 31 (2020): 770–80; Vosoughi, Roy, and Aral, “The Spread of True and False News Online,” *Science* 359 (2018): 1146–51.**Availability, Consensus, and Social Silence**Kuran and Sunstein, “Availability Cascades and Risk Regulation,” *Stanford Law Review* 51 (1999): 683–768; Prentice and Miller, “Pluralistic Ignorance and Alcohol Use on Campus,” *JPSP* 64 (1993): 243–56; Sunstein, *On Rumors* (2009).**Liturgy, Civil Religion, and Collective Ritual**Bell, *Ritual Theory, Ritual Practice* (1992); Bellah, “Civil Religion in America,” *Daedalus* 96 (1967): 1–21; Durkheim, *The Elementary Forms of Religious Life* (1995; orig. 1912); Hobson et al., “The Psychology of Rituals,” *PSPR* 22 (2018): 260–84; Rappaport, *Ritual and Religion in the Making of Humanity* (1999); Whitehouse, *Modes of Religiosity* (2004); Xygalatas, *Ritual* (2022).**Crowd Psychology, Synchrony, and Collective Identity**Canetti, *Crowds and Power* (1962); Drury, “Social Identity Processes in Mass Emergency Behaviour,” *ERSP* 29 (2018): 38–81; Drury and Reicher, “Collective Action and Psychological Change,” *BJSP* 39 (2000): 579–604; Le Bon, *The Crowd* (1896); McNeill, *Keeping Together in Time* (1995); Reicher, “The St. Pauls’ Riot,” *EJSP* 14 (1984): 1–21; Reicher, Spears, and Postmes, “A Social Identity Model of Deindividuation,” *ERSP* 6 (1995): 161–98; Stott and Reicher, “How Conflict Escalates,” *Sociology* 32 (1998): 353–77; Tajfel and Turner, “An Integrative Theory of Intergroup Conflict” (1979); Turner et al., *Rediscovering the Social Group* (1987); Vickhoff et al., “Music Structure Determines Heart Rate Variability,” *Frontiers in Psychology* 4 (2013): 334; Wiltermuth and Heath, “Synchrony and Cooperation,” *Psychological Science* 20 (2009): 1–5.**Prebunking, Inoculation, and Resistance**Compton, “Inoculation Theory” (2013); Linegar et al., “Prebunking Election Rumors” (preprint, 2024); McGuire, “Inducing Resistance to Persuasion,” *Advances in Experimental Social Psychology* 1 (1964): 191–229; Roozenbeek et al., “Psychological Inoculation Improves Resilience Against Misinformation,” *Science Advances* 8 (2022): eabo6254; Traberg, Roozenbeek, and van der Linden, “Psychological Inoculation Against Misinformation,” *Annals AAPSS* 700 (2022): 136–51.Also want to remind people about the website, if you're into reading we have tons of information by multiple contributors, and we got t-shirts up on the site if you're interested. Fun fact, the art is all based on the eyeball.