The Media and The Message - January 2024

For many people, the message and the medium used for its communication are two separate phenomena. One might even say that the message is what really matters, while the medium is only the method for delivery or the means of expression. But that leads to several questions: Is it possible to isolate the message from its medium? Doesn’t a message require a certain medium to travel and be well received by a specific group of people? Doesn’t the medium influence the effective reception of the message? Doesn’t the message need to be adapted for the medium that will carry it? In Jesus’ incarnation we saw that the message and the media are interconnected, because Jesus was the Word, and the Word became flesh. By God’s grace, Hope Channel Canada will be a comprehensive media undertaking, available on cable, on the web, through apps, speaking to different demographics on different media. As 2024 begins, we invite you to join Hope Channel Canada in partaking of God’s mission. We need your prayers, your trust, your encouragement, and volunteer help.