The Media, Creators, and Consumers

Tune in as we discuss the vital role creators, producers, and intermediaries play in creative industries, fake news, and why consumers should be wary of online reviews. Originally from India, Mukti holds a B.S. in microbiology and an M.S. environmental science from the University of Pune, and a Master of Management from the Indian Institute of Technology in Mumbai. Her research focuses on value construction for cultural goods. Faculty Page: Mukti Khaire - Cornell Tech, CornellBook: Culture and Commerce: The Value of Entrepreneurship in Creative Industries (Amazon link)