The Media Reckoning Is Here (535)

This week, Joe and Robert dig into the media reckoning hitting some of the biggest names in digital publishing. Vice, BuzzFeed, Vox, and others once represented the future of media, with massive valuations, venture money, and platform-driven scale. Now, many of those same companies have been sold, split apart, or pushed into bankruptcy. The boys ask the uncomfortable question: how did companies worth billions become cautionary tales? On the flip side, 1440 just received a $101 million valuation with only 27 employees and a focused newsletter-first model. The company generates about $1 million per employee and has built a direct relationship with nearly 5 million subscribers. Joe and Robert discuss why this is the same lesson they have been talking about for years: don't build your content house on rented land. Owned audience, discipline, and direct trust still win. Then the conversation turns to the growing demand for live experiences and even print products. Investors are rewarding live entertainment, movie theaters, concerts, and premium in-person experiences, while print continues to show surprising signs of life in certain corners of media. Is this a true long-term opportunity, or just a small bubble created by digital exhaustion? Winners and Losers Joe's winner is the baklava guy outside Knicks games, a perfect example of small, weird, consistent marketing becoming part of the fan experience. Robert's winner and loser is Ferrari's new design. In rants and raves, Joe talks about Nate B. Jones changing his AI newsletter frequency, moving away from the daily news grind and toward a more useful weekly cadence. Robert closes with commentary on the death of per-seat pricing and what it means for the coming SaaS apocalypse. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. Their customer platform gives you access to the data you need to grow your business. The insights trapped in emails, call logs, and transcripts.  All that unstructured data that makes all the difference. Because when you know more, you grow more. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Get all the show notes: https://www.thisoldmarketing.com/ Get Joe's new book, Burn the Playbook, at http://www.joepulizzi.com/books/burn-the-playbook/ Subscribe to Joe's Newsletter at https://www.joepulizzi.com/signup/. Get Robert Rose's new book, Valuable Friction, at https://robertrose.net/valuable-friction/  Subscribe to Robert's Newsletter at https://seventhbearlens.substack.com/ ------- This Old Marketing is part of the HubSpot Podcast Network: https://www.hubspot.com/podcastnetwork