The Media Spend Skim

Principal-based buying is on the rise, and it's causing conflict between agencies and ad tech partners. Plus: What are sell-side agents, and how could they help publishers?

Episode metadata supplied by the publisher feed · Published Mar 19, 2026

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This episode was published on March 19, 2026.

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Principal-based buying is on the rise, and it's causing conflict between agencies and ad tech partners. Plus: What are sell-side agents, and how could they help publishers?

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