The “Mediterranean Diet For Your Skin” with Irene Forte, Founder of Irene Forte Skincare

Irene Forte is the driving force behind her namesake brand and a renowned leader in wellness. Using the private organic farm Verdura Società Agricola to sustainably source the brand’s principal ingredients, Irene partnered with renowned pharmacologist and 35-year industry veteran Dr. Francesca Ferri to help formulate the brand. They worked for years to develop a line that distills the sun-soaked richness of Sicilian plant extracts into formulations that are scientifically sophisticated and offer the “Mediterranean diet for your skin”.As a result, Irene Forte proudly presents the ‘New Natural’: a line of natural products with formulations guided by science. Each of the active ingredients have been chosen to work in harmony with one another and complement the body’s natural biochemistry.Irene also shares:The brand's Sicilian DNA and how it's reflected in Irene Forte's productsInsights into the challenges of creating the exquisite and unique packagingOverview of the sustainable and ethical sourcing practices used in developing the brandIrene's perspective on the most effective marketing channels for the brandThe impact of the Mediterranean diet on skin health and the role it plays in Irene Forte's productsYou'll also hear Irene's advice to her younger self and what's next for Irene Forte Skincare.Be sure to check out https://ireneforteskincare.com/ and on Instagram @IreneForteSkincareWe hope you enjoy this episode and gain valuable insights into Irene’s journey and the growth of her brand. Don't forget to like and subscribe to the Glam & Grow podcast for more exciting perspectives.This episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.coThis episode is sponsored by Iterable.Iterable is the most powerful customer communication platform that drives engagement, retention, and loyalty by enabling you to take all the valuable data you have and design and optimize personalized customer journeys. Over 1,000 brands like Bombas, Quince, and Ritual use Iterable to deliver joyful experiences with harmonized, individualized and dynamic communications at scale. Learn how you can too at Iterable’s Activate Summit marketing conference! Join us on April 17-19 in San Francisco and discover how you can elevate marketing moments, build real connections, and create lasting impact for customers. If you can’t make it in-person, tune virtually for free!Visit glamandgrow.co/activate to register. Use discount code GLAM30 for 30% off in-person tickets.