The Meh Effect

Did it hurt? When you read something so profound it left you reeling. A book that laid your soul bare. An article that prised open your brain. A quote distilling the human condition to its essence. An idea so poignant it simply MUST be shared with your bestie. You buy them the book. You email the article. You forward the meme. You anticipate deep connection, gratitude, shared metamorphosis. Instead you get… meh. Yeah. That hurt. Sometimes the meh person is yourself, a few days or months later. The Fink Tank is back! And we’re here to see the world not as it is, but as we transiently foolishly are.