The Membership Myth | The GrowthPro Edge

Watch the full episode on YouTube:  Are memberships quietly hurting your business instead of helping it? In this episode of The GrowthPro Edge, Denise Killian sits down with Lasertron founder Jim Kessler to talk about why memberships often fail to increase revenue—and what actually drives guests to come back. Drawing from decades of real-world testing, Jim shares what many operators get wrong about frequency, loyalty, discounts, and customer behavior. In this episode, you'll hear: • Why memberships may attract your best customers but lower what they spend • Why repeat visits are driven by experience, not discounts • How social gaming and human connection can compete with in-home entertainment • Why becoming the "must-visit" place matters more than selling another offer Find your next edge at TheGrowthProGroup.com. Connect with Us: Visit our website: thegrowthprogroup.com. Book a Free Call: Ready to start your own growth journey? Set up a free growth call with one of our coaches today. Get in Touch: Have an idea for the show or want to be a guest? Email Denise at [email protected]