The Men Who Owned The Fight

In 2001, three men bought a dying fight promotion for just $2 million.It was banned, broke and dismissed as little more than human cockfighting. Fifteen years later, they sold it for more than $4 billion.It is one of the greatest business stories sport has ever seen.But behind the extraordinary rise of the UFC is a much more uncomfortable question.If the people who owned it made billions, what happened to the people taking the punches?This is the story of Dana White, the Fertitta brothers, and the remarkable deal that transformed a blood-stained cage into a global sporting empire.A story about vision, power, billions of dollars...and who really won the fight.