EPISODE · Dec 31, 2025 · 1H 14M
The Menopause Marketing Lie with Alicia Reitz
from The Identity Architect · host Greg Fearon - The Identity Architect
Send us Fan MailAlicia Reitz returns for our 5th conversation - this time we're torching the "cortisol detox" industrial complex.Why do General Counsels and C-suite executives struggle with weight loss despite having more knowledge than most trainers? It's not your hormones. It's your identity.We break down:The grifter playbook targeting midlife womenWhy GLP-1s prove calories matter (even when you don't want them to)The identity work that actually creates transformationWhy 98% of midlife women aren't lifting (and what that costs them)This is our last podcast for a while as I focus on the Million Dollar Body Method launch. If you're tired of being talked down to by "menopause professors" with philosophy degrees, this one's for you.Connect withAlicia: @angelishfit (Instagram)Greg Fearon : https://www.gregfearon.co.uk/success-stories
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Send us Fan Mail Alicia Reitz returns for our 5th conversation - this time we're torching the "cortisol detox" industrial complex. Why do General Counsels and C-suite executives struggle with weight loss despite having more knowledge than most trainers? It's not your hormones. It's your identity. We break down: The grifter playbook targeting midlife women Why GLP-1s prove calories matter (even when you don't want them to) The identity work that actually creates transformation Why 98% of mi...
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The Menopause Marketing Lie with Alicia Reitz
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