The Mental Model B2B Marketers Keep Ignoring

Lucas and Luna break down why most B2B marketing teams are optimizing for the wrong thing and how one mental model — the 'jobs to be done' framework — is quietly driving better conversion rates for companies that actually implement it. They walk through a real case from a mid-market SaaS company that cut its cost per lead by 40% simply by realigning content around purchase jobs instead of buyer personas. Along the way, they touch on the psychology of B2B buying committees, the trap of demographic targeting, and why a fifty-thousand-dollar deal can hinge on a single spreadsheet problem. Practical, evidence-based, and immediately applicable. #JobsToBeDone #B2BMarketing #GrowthStrategy #RevenueOperations #SalesEnablement #ContentMarketing #BuyerPsychology #DemandGeneration #LeadGeneration #SaaSMarketing #B2BSales #MarketingROI #CustomerInsight #ProductLedGrowth #ConversionRate #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo