The menu adoption curve: what food brands get wrong about trends

Research defines and informs food and beverage decisions. In this episode of The Curiosity Current, Stephanie and Molly speak with Gloria Reardon, a brand marketing leader with deep roots in the food and beverage industry, about how consumer insights shape brand strategy, drive product innovation, and help marketers connect with consumers in meaningful ways. Gloria draws on her experience at Taco Bell, KFC, Pizza Hut, Captain D's, Coffee Bean and Tea Leaf, and The Fresh Market to explain why skipping the research is a risk no brand can afford.