EPISODE · Feb 16, 2026 · 7 MIN
The Mess is Where the Magic Happens
from B is for Book Coach · host Brannan | B is for Book Coach
Welcome back to B is for Book Coach. Today, we’re making space for the mess.Do you remember the old Reese’s candy campaign, “There’s no wrong way to eat a Reese’s”?In retrospect, this was probably meant to counter KitKat’s “break me off a piece of that KitKat bar” methodology.KitKat might not be my favorite candy, but their approach makes sense.Simplicity is appealing.So when I talk about simplified templates and processes and systems for writing (and I get a smidge of irritation in my voice), I don’t blame them either.When you’re looking back and forth between the intricacy of a completed book and the mish-mash that is your concept-in-progress…well, it’s natural to want it all broken into pieces.I’m just a “no wrong way to eat a Reese’s” kind of person.- Becoming the candymaker- Getting comfortable in the test kitchen- Finding your own recipe for writingEnjoying this space? It takes all of us to create it together! When you become a one-time or ongoing Momentum Partner, two things happen.First, you get to join a small but growing group of folks who pop in for Office Hours twice a month to sort out their content and travel this journey together.Second, you add to the Mutual Momentum fund, which helps to bring deeper development support to authors who need more than just space to get started.You can create a one-time boost of Momentum, or subscribe to keep the forward movement going for us all. Get full access to B is for Book Coach at bisforbookcoach.substack.com/subscribe
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The Mess is Where the Magic Happens
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