EPISODE · Apr 16, 2026 · 18 MIN
The messaging mistake costing you in ads spend
from The Sales Show with Maree Kirkpatrick · host Maree Kirkpatrick
Why Your Ads Aren't Working (And What to Fix First) In this episode, Maree breaks down one of the most common and costly mistakes business owners make when running ads—outsourcing their messaging. She explains why ads are not the problem, but rather a magnifier of what's already happening in your business. If your messaging, sales process, and strategy aren't aligned, ads will only amplify the gaps. Maree shares practical insights into how to identify whether your messaging is the real issue, what your ideal client actually needs from you, and how to create a sales process that converts—before you spend another dollar on advertising. Key Takeaways: Why ads don't fix broken sales processes The danger of outsourcing your messaging What your ideal client actually needs to hear The difference between leads and quality leads How to stop wasting money on ads that don't convert Let's just go: Check out all the details for the Sales Momentum Workshop here: www.mareekirkpatrick.com/momentum
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The messaging mistake costing you in ads spend
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