EPISODE · Jun 3, 2025 · 23 MIN
The Messaging Mistake That’s Costing You Clients in 2025
from The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners · host Jackie Murphy
Send Jackie A Message!Is your messaging actually connecting—or are you unintentionally getting scrolled past?In this episode of The Studio CEO, Jackie Murphy breaks down the biggest shift in marketing from 2020 to 2025—and why relying on generic phrases like “reduce stress” or “get strong” no longer works.You’ll learn:The difference between descriptive and belief-based messagingHow consumer behavior has changed (with real 2025 data to back it up)What buyers want now when they look at your offerHow to update your message so it fits your client’s life, time, and needsWhy belief—not just benefits—is what sells nowThe #1 shift that makes your offer feel like the only real optionJackie also shares a real client example that turned a tired headline into one that doubled conversions—and she invites you to a free workshop where she’ll walk you through a live messaging upgrade for your own business.This episode is for you if:You’re getting clicks but not conversionsYour sign-ups have slowed even though your offer is solidYou’re still using the same messaging you wrote in 2020You want to stand out in a crowded wellness market🎧 Tune in and walk away with the tools to finally sound as powerful as the transformation you provide.Work with Jackie MurphySay Hi on Instagram @studioceoofficial3 Marketing Mistakes Yoga & Pilates Business Owners Make: https://www.jackiegmurphy.com/evergreen-3mm-organicJoin The Studio CEO Program: https://www.jackiegmurphy.com/studioceo
What this episode covers
Send Jackie A Message! Is your messaging actually connecting—or are you unintentionally getting scrolled past? In this episode of The Studio CEO, Jackie Murphy breaks down the biggest shift in marketing from 2020 to 2025—and why relying on generic phrases like “reduce stress” or “get strong” no longer works. You’ll learn: The difference between descriptive and belief-based messagingHow consumer behavior has changed (with real 2025 data to back it up)What buyers want now when they look at yo...
NOW PLAYING
The Messaging Mistake That’s Costing You Clients in 2025
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m