The messy reality of pivoting #115 episode artwork

EPISODE · Jul 7, 2026 · 59 MIN

The messy reality of pivoting #115

from Stitching Tales

Sometimes a business pivot starts with a carefully planned strategy. Other times it starts with panic, burnout, a global crisis… or just the growing feeling that something isn’t working anymore.In this episode, Malena and Johanna talk about the messy reality of changing direction as creative entrepreneurs. From freelance work and sewing businesses to bridal alterations, PDF patterns and unexpected career detours (construction worker!).They also reflect on the emotional side of entrepreneurship: anxiety, motivation, social exhaustion, financial uncertainty and how difficult it can be to know whether you should keep pushing forward or try something completely different.And naturally, it wouldn’t be Stitching Tales without a slight detour into matching fabric shades, small talk and the unexpected ways world events have shaped their businesses.Email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Or contact us at our socials:Stitching Tales on InstagramStitching Tales on YouTubeAbout Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.Hazelhen Patterns Instagramhazelhenpatterns.com (get your free Malva t-shirt pattern)About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.thelaststitch.comThe Last Stitch Instagram Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Jul 7, 2026

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The messy reality of pivoting #115

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