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Sep 8, 2026 17 min

the method that changed my life

from thinking out loud by full potential club Hosted by Sierra

MY BUSINESSES ARE HAVING A BABYYYYY💗💙 Today on Thinking Out Loud, I’m officially introducing The Self-Made Method, and explaining why I decided to bring my two businesses, Full Potential Club and Sierra Kennedy Content, together under one roof. THE BACKSTORYYY. For the last few years, I’ve been running marketing coaching alongside Full Potential Club, a community and forum for women entrepreneurs. And while both have always been rooted in helping women build businesses they’re proud of, I kept seeing the same thing: you can’t separate the business from the person building it. Your marketing matters. Your strategy matters. Your systems matter. But so do your identity, your habits, your capacity, your confidence, your relationships, and the way you actually want to spend your life. So I built The Self-Made Method to bring all of it together. In this episode, I’m talking about: * Why I stopped keeping my marketing tools and resources separate from the Full Potential Club community * What my clients have taught me about the connection between marketing, business strategy, identity, and capacity * Why community and long-term support matter so much when you’re trying to create real change * What it actually means to build a business around the life you want (rather than building your life around your business) * What’s inside The Self-Made Method, including self-led learning, live coaching, forums, community, accountability, habit tracking, and your 12-month roadmap * And the question I want you to ask yourself: Where do you want to be 12 months from now? If you’re tired of starting over every Monday, breaking promises to yourself, winging your marketing, or trying to figure everything out alone, this episode is for you. The Self-Made Method is officially open for applications. Applications close September 23rd, and the first Today on Thinking Out Loud, I’m officially introducing The Self-Made Method — and explaining why I decided to bring my two businesses, Full Potential Club and Sierra Kennedy Content, together under one roof. For the last few years, I’ve been running marketing coaching alongside Full Potential Club, a community and forum for women entrepreneurs. And while both have always been rooted in helping women build businesses they’re proud of, I kept seeing the same thing: you can’t separate the business from the person building it. Your marketing matters. Your strategy matters. Your systems matter. But so do your identity, your habits, your capacity, your confidence, your relationships, and the way you actually want to spend your life. So I built The Self-Made Method to bring all of it together. In this episode, I’m talking about: * Why I stopped keeping my marketing tools and resources separate from the Full Potential Club community * What my clients have taught me about the connection between marketing, business strategy, identity, and capacity * Why community and long-term support matter so much when you’re trying to create real change * What it actually means to build a business around the life you want — rather than building your life around your business * What’s inside The Self-Made Method, including self-led learning, live coaching, forums, community, accountability, habit tracking, and your 12-month roadmap * And the question I want you to ask yourself: Where do you want to be 12 months from now? If you’re tired of starting over every Monday, breaking promises to yourself, winging your marketing, or trying to figure everything out alone, this episode is for you. The Self-Made Method is officially open for applications. Applications close September 23rd, and the first 10 spots receive the founder’s rate. Ready to stop waiting for the version of you who “has it all figured out” and start becoming her? Apply for The Self-Made Method here. FIRST 10 SPOTS receive the founder’s rate. Ready to stop waiting for the version of you who “has it all figured out” and start becoming her? Apply for The Self-Made Method to step into your 10x self (inside & outside of your business). This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sierrakennedycontent.substack.com

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This episode was published on September 8, 2026.

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