The Metric That Predicts Referrals (And How to Use It)

Ever wondered how likely your clients are to recommend you to friends and family? That’s exactly what your Net Promoter Score—also known as NPS—reveals. In this Marketing Minute, Paige breaks down what NPS is, why it’s the gold standard for measuring customer satisfaction, and how it directly ties to referrals and advocacy. You’ll learn what scores count as “promoters,” what to watch for if your scores dip, and how this simple question can help you understand the overall health of your client experience. Want smarter, simpler marketing strategies that support your business growth? Visit thesocialcounter.co.