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The Michelin star PR strategy that put KFC Australia back on the map for quality episode artwork

EPISODE · Jan 21, 2022 · 40 MIN

The Michelin star PR strategy that put KFC Australia back on the map for quality

from On Strategy Showcase · host Fergus

A fast food brand attempting to win a Michelin Star? Seems crazy, but it's the attempt alone that worked. This is the strategy story behind the award-winning campaign from KFC and Ogilvy Australia.

What this episode covers

A fast food brand attempting to win a Michelin Star? Seems crazy, but it's the attempt alone that worked. This is the strategy story behind the award-winning campaign from KFC and Ogilvy Australia.

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The Michelin star PR strategy that put KFC Australia back on the map for quality

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 40 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on January 21, 2022.

What is this episode about?

A fast food brand attempting to win a Michelin Star? Seems crazy, but it's the attempt alone that worked. This is the strategy story behind the award-winning campaign from KFC and Ogilvy Australia.

Can I download this On Strategy Showcase episode?

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