The Michigan Athlete Who Turned FITNESS Into a BRAND! How Ava Axelrood BUILT Her Social Media EMPIRE! episode artwork

EPISODE · Sep 30, 2025 · 28 MIN

The Michigan Athlete Who Turned FITNESS Into a BRAND! How Ava Axelrood BUILT Her Social Media EMPIRE!

from Champ Media · host College Sports Company

Hail To Her RETURNS with another EPIC Episode this week!Discover how Michigan became the launchpad for Ava Axelrood's fitness empire! From a gymnast-turned-cheerleader at the University of Michigan to a social media fitness powerhouse, Ava shares how the school's athletic department gave her the tools, resources, and confidence to turn her passions into a thriving brand. Learn about her journey from overcoming insecurities to growing her audience on platforms like Instagram and TikTok, the creation of her customizable fitness app, and how Michigan's Athletes in Media program played a pivotal role in her success. Ava also dives into her fitness and nutrition tips, her partnerships with top activewear brands, and her advice for aspiring athletes looking to build their own personal brands. Go Blue!Learn more about our partnership with Champions Circle: https://www.collegesportsco.com/news/champions-circle-and-college-sports-co-launch-champ-mediaFOLLOW CHAMP MEDIA HERE:► TWITTER | https://x.com/ChampMediaCo► TIKTOK | https://www.tiktok.com/@champmediaco► INSTAGRAM | https://www.instagram.com/champmediaco► YOUTUBE | https://www.youtube.com/@ChampMediaCo► SPOTIFY | ⁠https://open.spotify.com/show/2tW4bh8jQggJuDCpDnVo9k⁠► APPLE | ⁠https://podcasts.apple.com/us/podcast/champ-media/id1840236194► FACEBOOK | https://www.facebook.com/share/1Dr7P6YEsv/?mibextid=wwXIfrCHAPTERS:0:00 - Intro01:16 - Michigan Experience03:34 - Journey into Fitness06:34 - Building Your Fitness Brand09:55 - NIL Explained11:38 - Fashion Choices in Fitness12:56 - Social Media14:44 - Rapid Growth on Social Media16:17 - Content Creation18:07 - Handling Negative Comments19:44 - Social Media Advice for Beginners20:36 - Future Aspirations in Fitness25:00 - Deconstructing Fitness Industry Myths#michigan #big10 #ncaa #college #olympics #sports #gym #womeninsports #womenempowerment

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The Michigan Athlete Who Turned FITNESS Into a BRAND! How Ava Axelrood BUILT Her Social Media EMPIRE!

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