The Michigan Opportunity Radio Show ~ Celebrating 20 Years of Pure Michigan: How Tourism, Innovation, and Destination Marketing Drive Economic Growth Across the Great Lakes State

June 6, 2026 ~ Michigan's tourism industry is celebrating a major milestone as the iconic Pure Michigan campaign marks its 20th anniversary. Recorded at the Pure Michigan Governor’s Conference on Tourism in Traverse City, this special multi-guest episode explores how travel, hospitality, outdoor recreation, and destination marketing continue to drive economic growth across the state. Industry leaders discuss the power of tourism to strengthen local communities, attract visitors from around the world, support small businesses, and showcase Michigan’s natural beauty, vibrant cities, cultural attractions, and unique experiences. From Mackinac Island and Ann Arbor to Traverse City and Sault Ste. Marie, guests share insights on emerging travel trends, destination development, international tourism, and what makes Michigan a premier four-season destination. Featured guests include Kelly Wolgamott, Vice President of Pure Michigan; Liz Ware, Mission Point Resort and Chair of the Michigan Travel Commission; Sarah Miller, Destination Ann Arbor; Trevor Tkach, Traverse City Tourism; and Linda Hoath, Visit Sault Ste. Marie. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.