The Micro-Script Rules by Bill Schley

https://thebookvoice.com/podcasts/2/audible/97790 to listen full audiobooks. Title: The Micro-Script Rules Author: Bill Schley Narrator: Bill Schley Format: mp3 Length: 3 hrs and 40 mins Release date: 11-23-18 Ratings: 4.5 out of 5 stars, 45 ratings Genres: Advertising Publisher's Summary: Call it survival of the simplest - that's the bottom line for branders, political candidates, teachers, advertisers - anyone who must communicate today. Because with 500 billion messages going by per second, we can't win by delivering more data. Our brains crave less. They want help to make snap judgments on the least bit of info. They want us to package it for them - in very special, short sets of words called micro-scripts.