'The Midas Touch' With Larry Ciancio

Send us Fan MailIn this week's 'Month of May' special episode, we speak with the man who was at the forefront of modern motorsports sponsorship. He brought the Norton company to the Indy 500 back in 1973, brought PPG and Ditzler Paints to the Cart/PPG World Championship, started the Motorsports Hall of Fame and so much more. The incomparable, Larry Ciancio. This is an absolute MUST LISTEN!

Episode metadata supplied by the publisher feed · Published May 14, 2026

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'The Midas Touch' With Larry Ciancio

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