The Million-Dollar Conversation: What Surgeons Should Say When Patients Ask About Price

In healthcare, few moments are as uncomfortable—or as important—as when a patient asks, “How much is this going to cost?” Too often, providers avoid the question or deflect it, missing a critical opportunity to build trust.In this episode, Matt Jensen and Vance Thompson unpack the “million-dollar conversation” and share practical ways surgeons and their teams can approach cost conversations with clarity and confidence, along with actionable strategies to turn these moments into trust-building interactions that strengthen relationships and drive long-term loyalty.