The Million Follower Attention Seeker (Episode 35 ft. Jony Lee)

Most content strategies are built around protecting the brand. Her strategy was built around volume — 10 TikToks a day, no approvals, and the freedom to fail publicly until something worked.Jony Lee is a content creator and former Head of Growth at Attention Seeker, the agency behind one of the most-watched organic brand accounts in her market. With 1.1 million TikTok followers and over 624K on Instagram, she built her audience the same way she built her career: by showing up every day long enough for consistency to become compounding.After this episode, you'll think differently about what creative trust actually costs — and what it's worth.