The Mindset of Journalists: From a journalist who is also a PR

If you want to be successful at reaching journalists as part of your public relations effort, then the best way to approach it is to "think" like a journalist. In this episode, I talk to Funmi Lijadu, a PR and journalist about how she approaches both. What is the mindset? We look at the unique challenges journalists face when interpreting article briefs, navigating legal issues, and dealing with online criticism.  We also discuss how PR professionals can approach journalists effectively by understanding their publication's needs and crafting a pitch that resonates with their audience's interests.