The Minimum Viable Audience_ Building Wealth with 100 True Fans episode artwork

EPISODE · Mar 25, 2026 · 3 MIN

The Minimum Viable Audience_ Building Wealth with 100 True Fans

from Conspiracy Theories Exploring The Unseen · host Michael Fortune

Imagine standing before a crowd of fans, but instead of hundreds or thousands, it’s just a hundred dedicated individuals who truly care about your work. This concept, often referred to as the 100 True Fans model, is a game-changer in the world of creators. It’s not about amassing a massive following; it's about nurturing deep connections with a smaller, dedicated audience that truly supports your craft.Originally, Kevin Kelly, a visionary in digital culture, introduced the idea of 1,000 True Fans back in 2008, suggesting that creators could thrive financially with just this dedicated base. Fast forward to today, and we see an evolution of that idea into what Seth Godin coined as the Minimum Viable Audience, or MVA. Godin's emphasis is sharp and clear: focus on identifying the smallest group of people who can keep your creative endeavors alive. It’s all about serving a niche exceptionally well instead of spreading yourself thin to cater to everyone.Become a supporter of this podcast: https://www.spreaker.com/podcast/conspiracy-theories-exploring-the-unseen--5194379/support.

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