EPISODE · Jun 1, 2025 · 9 MIN
The Mirage of Discounts: How Sale Pricing Manipulates Our Spending
from Why We Buy: The Science of Shopping Psychology · host RhythmStudio
Dive into the psychological allure of discounts and sales in this episode. We'll explore how the perception of a 'good deal' can override our rational thinking, leading us to spend more than we initially planned. From the history of discounting to the science behind its effectiveness, we'll unravel the mystery of why we're so drawn to the 'sale' sign. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Dive into the psychological allure of discounts and sales in this episode. We'll explore how the perception of a 'good deal' can override our rational thinking, leading us to spend more than we initially planned. From the history of discounting to the science behind its effectiveness, we'll unravel the mystery of why we're so drawn to the 'sale' sign.
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The Mirage of Discounts: How Sale Pricing Manipulates Our Spending
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