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The Mirage of Memories: How Memory Influences Our Purchasing Decisions episode artwork

EPISODE · Nov 23, 2025 · 10 MIN

The Mirage of Memories: How Memory Influences Our Purchasing Decisions

from Why We Buy: The Science of Shopping Psychology · host RhythmStudio

In this episode, we delve into the fascinating world of memory and its impact on our buying behavior. We explore how marketers tap into our past experiences, emotions, and even our forgetfulness to shape our purchasing decisions. From the role of nostalgia in branding to the use of scent and sound to trigger memory recall, we uncover the subtle and not-so-subtle ways memory influences our shopping psychology. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

What this episode covers

In this episode, we delve into the fascinating world of memory and its impact on our buying behavior. We explore how marketers tap into our past experiences, emotions, and even our forgetfulness to shape our purchasing decisions. From the role of nostalgia in branding to the use of scent and sound to trigger memory recall, we uncover the subtle and not-so-subtle ways memory influences our shopping psychology.

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The Mirage of Memories: How Memory Influences Our Purchasing Decisions

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Frequently Asked Questions

How long is this episode of Why We Buy: The Science of Shopping Psychology?

This episode is 10 minutes long.

When was this Why We Buy: The Science of Shopping Psychology episode published?

This episode was published on November 23, 2025.

What is this episode about?

In this episode, we delve into the fascinating world of memory and its impact on our buying behavior. We explore how marketers tap into our past experiences, emotions, and even our forgetfulness to shape our purchasing decisions. From the role of...

Can I download this Why We Buy: The Science of Shopping Psychology episode?

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